The Integration
Score.

Each question has four answers, scored 0 to 3. Each area is scored out of 100, and your overall score is the average of the seven. You then see how you compare with your sector, set a six-month target, and choose a free brief report by email or a free 45-minute results walkthrough.

1. Brand & MarketingHow you are seen, and whether it brings you work.
   • How would you describe your brand and online presence?
   • Where do most new customers come from?
   • Do you measure your marketing results?
2. Sales & GrowthWhether revenue depends on you personally.
   • How does your sales process work?
   • Can you forecast your sales pipeline?
   • How dependent is selling on you personally?
3. Financial PerformanceWhether you can see the numbers in time to act on them.
   • How current and accurate are your numbers?
   • Do you know your margins by product or service?
   • Do you forecast cash flow?
4. Operations & ProcessWhether the business runs without heroics.
   • Are your key processes documented?
   • How much manual double handling is there (re-keying, copy and paste)?
   • What happens if a key person leaves tomorrow?
5. People & TeamWhether you are compliant, staffed and organised.
   • Are you confident you are employment compliant (contracts, awards, records)?
   • Do you have the right people in the right roles?
   • What are your HR systems like (onboarding, reviews, payroll)?
6. Technology & ITWhether your systems are secure, current and connected.
   • How secure and reliable is your IT?
   • Do you know what software you pay for versus what you actually use?
   • Do your systems integrate with each other?
7. AI & AutomationWhether the repetitive work still lands on a person.
   • Are you using AI or automation in the business?
   • How much of your admin is automated?
   • Do you have a plan for AI?